About
Strategy-first marketer with a passion for measurable impact.
I believe great marketing sits at the intersection of creativity and data. Over the last five years, I've helped brands find their voice, reach the right audiences, and turn awareness into revenue.
My approach is simple: understand the customer, build the strategy, execute with excellence, and optimize relentlessly. Whether it's a brand refresh, a product launch, or a full-funnel growth campaign, I bring clarity and rigor to every stage.
When I'm not deep in analytics or briefing creative teams, you'll find me reading about consumer behavior, experimenting with new channels, or mentoring junior marketers.
Experience
Senior Marketing Manager
Lumina SaaS · 2021 — Present
Lead demand generation and brand strategy for a B2B SaaS platform. Grew pipeline by 180% and built a team of five marketers.
Marketing Manager
Kindred DTC · 2018 — 2021
Owned performance marketing, content, and influencer programs for a direct-to-consumer lifestyle brand. Drove 3x revenue growth.
Marketing Coordinator
Bright Agency · 2016 — 2018
Supported integrated campaigns for Fortune 500 clients, with a focus on digital strategy, reporting, and project coordination.