Projects
Led a full brand repositioning that increased brand awareness by 140% and drove a 35% lift in online conversions. Deliverables included new messaging, visual identity direction, and a launch campaign across paid, owned, and earned channels.
Built and scaled a multi-channel demand generation program for a B2B SaaS company. Integrated paid social, search, email, and webinars to generate qualified pipeline.
Redesigned the content engine from strategy to distribution. Established an editorial calendar, SEO pillar pages, and a nurture email series that fueled organic growth.
Orchestrated the go-to-market launch for a new mobile app, including positioning, beta program, influencer seeding, and a paid launch campaign.