Projects

A selection of campaigns and strategies I've led.

Brand Marketing·2023

H&M Grand Opening – North Macedonia

Planned and managed the integrated marketing campaign for the launch of H&M's first store in North Macedonia. Led the project from planning through execution, coordinating ATL, BTL and digital marketing activities while managing multiple stakeholders to deliver a high-profile retail opening that generated significant public interest and increased shopping mall footfall.

One of the largest retail launch campaigns in North MacedoniaHigh public awareness and strong opening-day attendanceSignificant increase in shopping mall footfall

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Revenue Growth - E-commerce·2025

Black Friday Campaign

Planned and executed the most important annual commercial campaign for the biggest Jewellery retailer in Malta, coordinating an integrated digital strategy across Google Ads, Meta Ads, email marketing, website merchandising and organic social media to achieve ambitious sales and revenue targets.

Increase revenue during Black Friday by 90%Exceed previous year's Black Friday revenue by 10%+ (YoY)Achieve a minimum 10:1 ROAS

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Brand Marketing·2025

Women of the Year Campaign

Developed and executed a jewellery client's annual brand awareness campaign, coordinating an integrated digital strategy across Meta Ads, email marketing, organic social media and website communications to strengthen brand positioning, increase public engagement and support voucher redemption.

Increased website traffic during campaign periodDrove public voting participation through dedicated landing pageGrew social media engagement across Facebook, Instagram, LinkedIn and YouTubeDelivered structured email journey with high open and click-through ratesDrove voucher redemption towards higher-value purchases

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Product Launch·2025

Summer Collection Launch

Developed and executed the digital launch of a premium jewellery brand's Summer Collection through an integrated multi-channel marketing strategy, combining storytelling, paid advertising, website merchandising and email marketing to maximise awareness, website traffic and full-price product sales.

New collection revenueWebsite traffic growthStrong conversion rateMinimum 10:1 ROASHigh email open and click-through ratesFeatured product sales

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Core Competency·2025

Strategic Marketing Planning

An overview of my end-to-end strategic marketing planning process, from business objectives and audience segmentation through to channel strategy, KPI planning, coordinated execution and continuous performance analysis.

Structured campaign planningIntegrated multi-channel strategyKPI-driven budget allocationCross-functional executionContinuous performance optimisation

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