Marketing Manager
Building brands that people remember and products they love.
I'm Hristina Apostolova, a marketing manager with 5+ years of experience turning strategy into revenue across B2B, retail, and e-commerce brands.
Selected Work
Campaigns that moved the needle
Brand Marketing
H&M Grand Opening – North Macedonia
Planned and managed the integrated marketing campaign for the launch of H&M's first store in North Macedonia. Led the project from planning through execution, coordinating ATL, BTL and digital marketing activities while managing multiple stakeholders to deliver a high-profile retail opening that generated significant public interest and increased shopping mall footfall.
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Revenue Growth - E-commerce
Black Friday Campaign
Planned and executed the most important annual commercial campaign for the biggest Jewellery retailer in Malta, coordinating an integrated digital strategy across Google Ads, Meta Ads, email marketing, website merchandising and organic social media to achieve ambitious sales and revenue targets.
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Brand Marketing
Women of the Year Campaign
Developed and executed a jewellery client's annual brand awareness campaign, coordinating an integrated digital strategy across Meta Ads, email marketing, organic social media and website communications to strengthen brand positioning, increase public engagement and support voucher redemption.
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Product Launch
Summer Collection Launch
Developed and executed the digital launch of a premium jewellery brand's Summer Collection through an integrated multi-channel marketing strategy, combining storytelling, paid advertising, website merchandising and email marketing to maximise awareness, website traffic and full-price product sales.
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Core Competency
Strategic Marketing Planning
An overview of my end-to-end strategic marketing planning process, from business objectives and audience segmentation through to channel strategy, KPI planning, coordinated execution and continuous performance analysis.
Read case study →Expertise
Skills & capabilities
Let's build something remarkable.
I'm currently open to marketing manager roles and freelance strategy projects. If you're looking for someone who can lead campaigns end-to-end, let's talk.
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