Brand Strategy
Brand Refresh for Aura Skincare
Led a full brand repositioning that increased brand awareness by 140% and drove a 35% lift in online conversions.
Marketing Manager
Building brands that people remember and products they love.
I'm Hristina Apostolova, a marketing manager with 5+ years of experience turning strategy into revenue across B2B, retail, and e-commerce brands.
Selected Work
Campaigns that moved the needle
Performance Marketing
B2B Growth Campaign
Built and scaled a multi-channel demand generation program that generated $2.4M in pipeline within 6 months.
Content Marketing
Content Strategy Rebuild
Redesigned the content engine, increasing organic traffic by 220% and reducing customer acquisition cost by 28%.
Product Marketing
Product Launch: Nova App
Orchestrated a launch campaign that acquired 50,000 users in the first month and secured 12 press features.
Expertise
Skills & capabilities
Brand Strategy
Growth Marketing
Content Marketing
Performance Marketing
Product Marketing
Marketing Analytics
Campaign Management
Team Leadership
Let's build something remarkable.
I'm currently open to marketing manager roles and freelance strategy projects. If you're looking for someone who can lead campaigns end-to-end, let's talk.
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